This is the first of a series of profiles on our various judges.

Lucio Ribeiro is an enthusiastic Aussie who was one of the first people to reach out to us about becoming a judge and he's been incredibly helpful in promoting the show in the antipodal tech community.

The Melbourne-based Ribeiro is a Partner and Founder at The Online Circle Interactive. He’s one of Australia’s leading Social Media and SEO professionals, and was recently elected one of top 10 most trusted SEO/SEM professionals in the world by Marketing Today.

No "the-economy-is-tanking-I-guess-I'll-become-a-social-media-guru" newbie, Ribiero has 15 years of marketing experience under his belt from advertising agencies like Ammiratis Puris Lintas, McCann-Erickson, Lowe, and MRM, working with global (Cadbury, Unilever, GM, Microsoft, AMRO Bank and more) and local brands in both Australia and Brazil.

You can find him @lucio_ribeiro on Twitter or check out his blog where he writes nice things about us.