This category rewards those who figured out the best way to take advantage of the data they’ve collected.



What is the name of your entry? (150 characters or less)


What is the url? (Use the full url, starting with http)


What is the goal of the strategy? (150 characters or less)


What makes the content strategy special? (1500 characters (around 200 words) or less. You may also attach up to 3 screen shots as JPGs. One page per JPG please!)
Our client’s travel industry business often is affected by the mood of the nation: when there’s good news, people are more likely to go on holiday. Using our proprietary Smythworks application, we scraped the newly released Facebook status update feed, identified sentiment and then cross-referenced it with the sentiments identified.